about the business flow co. 

250+

Founders Helped

20+

Years in Business

1,000+

Business Ideas Daily

our story.

We’re done with the old version of success—the one that glorifies burnout, constant hustle, and sacrificing your health or family time for your business.

The Business Flow Co. was created for a new era of founders.
 One where clarity, wellbeing, and sustainable growth come first. Where business and life don’t compete—they complement each other.

At the heart of our philosophy is a single belief:

“Your business should support your life—not steal from it.”

Founded by business strategist, mentor, and entrepreneur Sarah Poole, The Business Flow Co. brings over two decades of real-world experience building, scaling, and selling successful businesses. Sarah has led national teams of 60+, coached hundreds of female founders, and navigated the highs and lows of business ownership herself.

After witnessing how many ambitious women were close to burning out—or walking away from businesses they once loved—Sarah knew something had to change.

That’s when the Business Flow Framework was born.

meet sarah.

Hey there, I’m Sarah Poole—business strategist, mentor, entrepreneur, and founder of The Business Flow Co.

I’ve spent the past 20 years building and selling businesses, coaching hundreds of founders across the country, and I have learned—through plenty of trial and error—what truly creates long-term success.

And it’s not just sales, systems, or strategy (though those are important).

It’s about building a business that’s in alignment with you—your phase of life, your values, and your vision.

I have created the Business Flow Framework to help founders reset, refocus, and reignite their businesses without compromising their health, happiness, or sanity.

Because true sustainable business success is holistic. And you shouldn’t have to sacrifice your life to achieve it.

The Business Flow Framework™

Strategy meets sustainability.
Growth meets alignment.

The Business Flow Framework is your personal blueprint to create a business that works—with you, for you, and because of you.

This proven methodology blends business strategy with wellness engineering to create profitable, resilient businesses that don’t just grow—they flow.

The Framework Has Three Core Levels…

Lead with purpose. Build resilience. Reclaim your energy.
This is where we start—with you.

We build your leadership foundation so you can navigate uncertainty, make aligned decisions, and step fully into your role as the CEO of your business and your life.

Think: crystal-clear vision, resilient mindset, and tools to stay grounded and strategic—even when things get messy.

Business Leadership.

Solidify your strategy. Scale sustainably. Simplify your operations.
 These are the six pillars every thriving business needs:

  • Know Your Numbers – financial clarity and control

  • Customer Love – build loyalty and connection

  • People & Culture – create a cohesive, motivated team

  • Marketing & Sales – drive revenue with ease

  • Products & Services – ensure market fit and value

  • Systems & Processes – streamline and scale (yes, with AI too)

We assess, strengthen, and fill in any gaps—so your business is strong, adaptable, and ready for what’s next.

Business foundations.

Work in your genius zone. Create momentum. Feel the ease.

Once your leadership and foundations are in place, this is where the magic happens.

Business Flow is the result of intentional design—it’s where productivity, creativity, and innovation feel natural. Strategic rhythms, empowered teams, and more space to lead.

It’s not about working harder. It’s about working aligned to where you are in your business-life journey.

Business flow.

why it works.

This isn’t theory—it’s built from 20+ years of real experience. The Business Flow Framework has helped countless founders:

  • Reignite their love for their business

  • Build healthier teams and stronger systems

  • Double revenue while working fewer hours

  • Navigate growth without burning out

If you’re ready to do business differently—this is the place to start.

Ready to create your own version of Business Flow?

let’s map yur next move together

  • Jennie Wilson - CEO of Baby Dink

    "I cannot recommend Sarah enough to my fellow female entrepreneurs."

    In a world where female entrepreneurs continue to break barriers and redefine industries, having a partner like Sarah at The Business Flow Co., is a game-changer. Her expertise, dedication, and genuine desire to see women thrive in business make her an invaluable resource for any female business owner looking to achieve their goals and take their venture to new heights.

    Jennie Wilson - CEO, Baby Dink

  • Alison Sloley - Founder, Yamba Distilling Co.

    "Having a business mentor/coach is the best decision I have made!"

    My work with Sarah gave me the confidence to upscale our business and change our branding. Sarah’s straightforward attitude helped streamline and simplify our reporting and marketing. Through her workshops we understood how important life balance and the benefits of long-term goals. I continue to work with Sarah to refine our new business model and improve our efficiencies.

    Alison Sloley - Founder, Yamba Distilling Co.

  • Patricia Zurrer - Property Consulting Australia

    "The best investment I have made in my business yet..."

    Sarah guided us through key business and marketing strategies to help grow our national business. She has a wealth of knowledge and experience and her ideas and direction have really helped us to clarify our brand and focus on our priorities. Highly recommended!

    Patricia Zurrer - Founder & Director, Property Consulting Australia

The pathway to unreasonable success.

Your GREATEST Asset in Business is YOU!

With more than 20+ years in business, I have created a unique methodology that encompasses personal and business well-being for unreasonable business success.

EXPERIENCE & QUALIFICATIONS

Everything I share, the way I mentor, and the guidance I provide is 100% based in deep experience, research and learning lessons in business:

  • Bachelor of Business / Bachelor of Communications

  • Director: Enabling

  • Founder: One Fine Day Consulting Services

  • Co-Founder: The Fit Mother

  • Co-Founder: Woolgoolga Brewing Co.

  • Accredited Coach & Business Strategist:

    • The Elevatory (national)

    • Federal Government Entrepreneurship Program

    • Tourism Tribe (national)

    • NAVII (national)

  • Board Member:

    • Not for Profit: CHY FM

    • Private Enterprise: Enabling Pty Ltd

  • Mother of two gorgeous humans, one crazy pooch and partner in life with my husband Ryan